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Metadata Tool Privacy Guide

Privacy Policy

Last updated: December 2025

1. Introduction

Welcome to AboutThisImage.com ("we," "our," or "us"). We are committed to protecting your privacy and being transparent about how our service works. This Privacy Policy explains our practices regarding any information that may be collected when you use our website.

AboutThisImage.com is a privacy-first image metadata tool. Our core principle is simple: your images never leave your device.

2. Information We Do NOT Collect

Your images are NEVER uploaded to our servers.

Unlike many online image tools, AboutThisImage.com processes your images entirely within your web browser using JavaScript. This means:

  • No image uploads - Your photos stay on your device at all times
  • No storage of your photos - We cannot see, access, or store your images
  • No metadata collection - We do not collect or store any EXIF, GPS, or other metadata from your images
  • No user accounts - We do not require registration or store any personal account information
  • No tracking of your images - We have no record of what images you process

3. How Our Tool Works (Technical Transparency)

We believe in full transparency about how our tool operates:

  • Browser-based processing: All image analysis and editing happens using JavaScript running directly in your web browser
  • Local file access: When you select an image, it is read locally by your browser - not transmitted over the internet
  • Client-side processing: All image processing libraries run entirely in your browser
  • No server communication: Your image data never touches our servers or any third-party servers for processing
  • Instant processing: Results appear immediately because everything happens on your device

You can verify this yourself by using your browser's developer tools (Network tab) while using our tool - you'll see that no image data is transmitted.

4. Information That May Be Collected

While we do not collect your images or personal information, some standard web technologies may collect limited information:

Server Logs

Like most websites, our web server may automatically collect:

  • IP address (may be anonymized)
  • Browser type and version
  • Operating system
  • Date and time of visit
  • Pages visited

This information is used solely for maintaining website security and basic analytics. It cannot be linked to your image processing activities.

5. Cookies and Tracking Technologies

Our Cookies

We do not use any first-party analytics or tracking cookies. We do not use services like Google Analytics.

Third-Party Cookies

Our website displays advertisements through Google AdSense, which may place cookies on your device. These cookies are used to:

  • Show relevant advertisements based on your interests
  • Limit how often you see the same ad
  • Measure the effectiveness of advertising campaigns

You can learn more about Google's advertising cookies and how to opt out in Section 7 below.

6. Third-Party Services

We may use third-party services to provide certain features of our website, including advertising, maps, and hosting infrastructure. When you interact with features that use these services, those third parties may collect information according to their own privacy policies.

For GPS location features, when you view the location of a photo on a map, an embedded map service may be loaded. This only occurs when GPS data is present in your image and you choose to view it on the map.

We encourage you to review the privacy policies of any third-party services you interact with through our website.

7. Advertising

We display advertisements through Google AdSense to support our free service. Here's what you should know:

How Ad Personalization Works

Google may use cookies and similar technologies to show you personalized ads based on:

  • Your previous visits to our website and other websites
  • Your interests as inferred from your browsing activity
  • Demographic information

Opting Out of Personalized Ads

You have several options to control ad personalization:

  • Google Ad Settings: https://adssettings.google.com/
  • Network Advertising Initiative: https://optout.networkadvertising.org/
  • Digital Advertising Alliance: https://optout.aboutads.info/
  • Your browser settings: Most browsers allow you to block third-party cookies

Even if you opt out of personalized advertising, you will still see ads - they just won't be tailored to your interests.

8. Data Security

We take security seriously:

  • HTTPS Encryption: All connections to our website are encrypted using HTTPS/TLS
  • No Server Storage: Since your images are never uploaded, there's no risk of server-side data breaches affecting your photos
  • Browser Security: Your image processing is protected by your browser's built-in security model
  • No Database: We don't maintain a database of user information or processed images

9. Children's Privacy

AboutThisImage.com is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the email address below, and we will take steps to address the situation.

10. Your Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal data:

For EU/EEA Residents (GDPR)

  • Right to Access: Request information about data we hold about you
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data
  • Right to Object: Object to processing of your data for advertising
  • Right to Data Portability: Receive your data in a portable format

For California Residents (CCPA)

  • Right to Know: Request disclosure of personal information collected
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt out of the sale of personal information
  • Right to Non-Discrimination: Not receive discriminatory treatment for exercising rights

Important Note: Because we do not collect or store your images, personal information, or create user accounts, there is typically no personal data for us to provide, correct, or delete. Your images and their metadata exist only on your device.

To exercise any of these rights regarding data that third-party services (like Google) may have collected, please contact those services directly using the links provided in Section 7.

11. International Users

AboutThisImage.com is operated from the United States. If you are accessing our website from outside the United States, please be aware that any information collected by third-party services (such as Google) may be transferred to and processed in countries with different data protection laws than your country of residence.

By using our website, you consent to such transfers. However, remember that your images are processed locally on your device and are never transferred internationally through our service.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes:

  • We will update the "Last updated" date at the top of this policy
  • For significant changes, we may provide additional notice on our website
  • Your continued use of the website after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@aboutthisimage.com

We will respond to your inquiry as soon as reasonably possible.

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